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New Study Shows Property Buyers and Sellers Overwhelmingly Prefer Listings with 3D Tours

Nearly 80 percent would switch to a real estate agent who offers listings with immersive virtual walk-throughs


January 27, 2020


Matterport, the market leader for spatial data capture, today announced the results of a new study that shows U.S. real estate buyers and sellers are no longer satisfied with static photos and would overwhelmingly opt for a more immersive experience.



The survey polled 1,000 U.S. property buyers and 1,000 U.S. property sellers. Nearly 80 percent of property buyers and sellers would switch to a real estate agent offering immersive 3D tours of listed properties. Millennial and Gen Z respondents are overwhelmingly in favour of more immersive listings. For instance, 83 percent of Millennials and 94 percent of Gen Zs would switch to an agent offering these services, compared to 63 percent of Gen Xers. Not only would they switch, but 87 percent of sellers and 86 percent of buyers would recommend these agents to their friends. 

“It’s clear that property listings with only static photos will no longer be viable options,” said Jay Remley, Chief Revenue Officer of Matterport. “An immersive 3D experience is what buyers and sellers want - and it pays off. Properties sell 20 percent faster and close up to nine percent higher price with a Matterport 3


D tour.” 

Buyers Want Digital Measurements

Respondents of both groups agreed that offering 3D tours would improve the competitive edge of a listing. In fact, 92 percent of prospective buyers would be more likely to buy a home if the property they were interested in had an immersive 3D tour available. 

Buyers are also interested in online measurements. Nearly 90 percent of prospective buyers reported that an immersive 3D tour that allows them to take digital measurements of rooms, walls, doors, windows, etc. would make them more interested in a listing. Additionally, over half (55 percent) of potent


ial buyers said they would buy a property sight-unseen if there was a 3D tour available online.

Sellers Seek Competitive Edge

Similarly, an extraordinary 99.4 percent of sellers reported that offering an immersive 3D tour would improve the competitive edge of their property listing. Moreover, 89 percent of sellers believe their listings would perform better (i.e. sell faster) if it featured an immersive virtual walk-through tour. Of the sellers surveyed, 88 percent reported that they would prefer to work with a realtor who could offer an immersive 3D tour of their property over ones that couldn’t. These sellers are ready to take actual steps today, with 80 percent saying they would switch to an agent/agency who offered 3D capture services over ones who could only offer photography services. 



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